diff --git a/docs/analytics.md b/docs/analytics.md
index b130efe..474649b 100644
--- a/docs/analytics.md
+++ b/docs/analytics.md
@@ -63,18 +63,27 @@ Each `Client` record (shared by every event, keyed by hash):
   when a database is available,
 - `city` — city name from the DB-IP MMDB lookup, when available,
 - `ua` — raw `User-Agent` string,
-- `ua_pretty` — compact display form of the UA from `uarite.uaparse()`:
-  the crawler name for bots, with a category suffix only where a provider
-  runs crawlers of more than one kind (`GPTBot (AI)` vs
-  `OAI-SearchBot (search)`, `Googlebot (search)` vs `Google-Extended (AI)`;
-  single-kind providers stay plain: `Facebook`, `WhatsApp`), `Browser/major OS` on the desktop, the device where that is
-  the relevant information (iPhone reports its iOS version, Android
-  phones their model instead of the OS), otherwise the raw string,
 - `hide` — true for admin clients (`hide` message field): everything this
   client ever did is recorded but excluded from every statistic and from the
   viewer payload.  This is the one flag set at record time — it is a client
   property, not a classification.
 
+The viewer payload adds one display-time field to each client, never
+persisted (stored records keep the default and old data always follows the
+current uarite version):
+
+- `uarite` — the `uarite.UA` dataclass from parsing the raw UA
+  (`pretty`/`engine`/`os`/`provider`/`kind`/`url`): the crawler name for
+  bots,
+  with a category suffix only where a provider runs crawlers of more than
+  one kind (`GPTBot (AI)` vs `OAI-SearchBot (search)`, `Googlebot (search)`
+  vs `Google-Extended (AI)`; single-kind providers stay plain: `Facebook`,
+  `WhatsApp`), `Browser/major OS` on the desktop, the device where that is
+  the relevant information (iPhone reports its iOS version, Android phones
+  their model instead of the OS), otherwise the raw string; `url` is the
+  crawler's info page when uarite knows one (rendered as a 🔗 link after the
+  pretty UA in the viewer), `kind` drives the bot classification.
+
 A reverse-DNS lookup is attempted for each new client and the result, when
 available, is stored as `host`; local/reserved/multicast addresses are
 skipped.  If a DB-IP MMDB file (`dbip-*.mmdb` or `dbip-*.mmdb.gz`) is present
diff --git a/pagerite/analytics.py b/pagerite/analytics.py
index 78a1306..75bc1fe 100644
--- a/pagerite/analytics.py
+++ b/pagerite/analytics.py
@@ -60,17 +60,17 @@ from urllib.parse import parse_qs, urlencode, urlparse
 
 import blake3
 import msgspec
-import uarite
+from uarite import UA, uaparse
 
 
-def _compact_user_agent(ua: str) -> str:
-    """Format a User-Agent string into a compact display form.
+def _display_client(client: Client) -> Client:
+    """Client copy with ``uarite`` filled in by the current uarite.
 
-    See ``uarite.uaparse``: crawler name (with category) for bots,
-    ``Browser/major OS`` or the device for real browsers, the raw UA when
-    unrecognized.
+    The parsed UA is a display-time field: stored records always carry the
+    default (None), so it never lands on disk, and old records always
+    follow current uarite rules.
     """
-    return uarite.uaparse(ua).pretty
+    return msgspec.structs.replace(client, uarite=uaparse(client.ua))
 
 
 class Ping(msgspec.Struct, omit_defaults=True):
@@ -157,11 +157,14 @@ class Client(msgspec.Struct, omit_defaults=True):
     city: str = ""
     #: Raw User-Agent header.
     ua: str = ""
-    #: Compact display form of ``ua`` (browser/OS/device) when parsable.
-    ua_pretty: str = ""
     #: True for admin clients (hide=1 ping): everything this client ever did
     #: is excluded from all statistics and from the viewer payload.
     hide: bool = False
+    #: Display-time parsed UA (uarite.UA dataclass: pretty/engine/os/
+    #: provider/kind/url).  Set only on the display-payload copies by
+    #: ``_display_client`` — stored records keep the default, so it is never
+    #: persisted and old data always follows the current uarite version.
+    uarite: UA | None = None
 
 
 # --- Display DTOs -------------------------------------------------------
@@ -418,7 +421,7 @@ def _is_bot_ua(ua: str) -> bool:
     (recognized crawler/previewer, generic bot token, or an unclassified
     HTTP client such as httpx) is not a visitor.
     """
-    return uarite.uaparse(ua).kind != "browser"
+    return uaparse(ua).kind != "browser"
 
 
 #: Plain-404 count per IP within ``_ABUSE_404_WINDOW`` that classifies it as
@@ -550,7 +553,6 @@ class Store:
             self.data.clients[h] = Client(
                 ip=ip,
                 ua=ua,
-                ua_pretty=_compact_user_agent(ua),
                 lang=lang,
                 country=country,
             )
@@ -930,7 +932,7 @@ class Store:
                 and not self._hidden(g.client)
                 and ip_of.get(g.client, "") in abuse_ips
             ],
-            clients={h: c for h, c in data.clients.items() if not c.hide},
+            clients={h: _display_client(c) for h, c in data.clients.items() if not c.hide},
             favicons={
                 origin: f"/_f/{f.file}"
                 for origin, f in data.favicons.items()
diff --git a/pagerite/tracking.py b/pagerite/tracking.py
index 568746d..e76579a 100644
--- a/pagerite/tracking.py
+++ b/pagerite/tracking.py
@@ -26,6 +26,7 @@ import httpx
 import msgspec
 from fastapi import APIRouter, Request, WebSocket, WebSocketDisconnect
 from fastapi.responses import Response
+from uarite import uaparse
 
 from pagerite import analytics
 from pagerite.data import resolve
@@ -443,7 +444,7 @@ async def activity_ws(ws: WebSocket) -> None:
     # already printed there): compact UA plus the browser's language tag.
     lang, _country = analytics._parse_accept_language(accept_language)
     ws.scope.setdefault("state", {})["log_extra"] = " ".join(
-        part for part in (analytics._compact_user_agent(ua), lang) if part
+        part for part in (uaparse(ua).pretty, lang) if part
     )
     await ws.accept()
     try: