diff --git a/frontend/src/AnalyticsView.vue b/frontend/src/AnalyticsView.vue
index 77bfa92..35da069 100644
--- a/frontend/src/AnalyticsView.vue
+++ b/frontend/src/AnalyticsView.vue
@@ -23,6 +23,7 @@ import {
   formatVisitRows,
 } from './analytics/format.js'
 import TrailLink from './TrailLink.vue'
+import RefererBadge from './RefererBadge.vue'
 import VisitorCell from './VisitorCell.vue'
 import TransitionGraph from './TransitionGraph.vue'
 import VisitorCharts from './VisitorCharts.vue'
@@ -215,8 +216,7 @@ const abuseRows = computed(() => formatAbuseRows(rangeData.value?.abuse || [], c
               <tbody>
                 <tr v-for="(v, i) in visitRows" :key="i">
                   <td class="trail">
-                    <TrailLink v-if="v.refererStep" :step="v.refererStep" :favicons="favicons" @close="$emit('close')" />
-                    <span v-if="v.utm && v.utm !== '—'" class="utm-tag small muted" :title="v.utmTitle">{{ v.utm }}</span>
+                    <RefererBadge v-if="v.refererBadge" :badge="v.refererBadge" :favicons="favicons" />
                     <span v-if="v.rowFlag" class="flag" v-html="v.rowFlag" :title="v.rowFlagTitle"></span>
                     <TrailLink v-for="(s, si) in v.trail" :key="si" :step="s" :favicons="favicons" :flags="s.langFlags" @close="$emit('close')" />
                   </td>
@@ -253,7 +253,7 @@ const abuseRows = computed(() => formatAbuseRows(rangeData.value?.abuse || [], c
               <tbody>
                 <tr v-for="(c, i) in crawlerRows" :key="i">
                   <td class="trail">
-                    <TrailLink v-if="c.refererStep" :step="c.refererStep" :favicons="favicons" @close="$emit('close')" />
+                    <RefererBadge v-if="c.refererBadge" :badge="c.refererBadge" :favicons="favicons" />
                     <TrailLink v-for="(s, si) in c.pages" :key="si" :step="s" :count="s.count" @close="$emit('close')" />
                     <span v-for="(f, fi) in c.readFlags" :key="fi" class="flag" v-html="f.flag" :title="f.name"></span>
                   </td>
@@ -480,16 +480,11 @@ const abuseRows = computed(() => formatAbuseRows(rangeData.value?.abuse || [], c
   color: var(--error, #c00);
 }
 
-.visit-table .utm-tag {
-  display: inline-block;
+/* The referer badge outgrows the 8rem trail-link cap (it carries the UTM
+   summary too); keep the inline-flex layout from the component. */
+.visit-table .trail a.referer-badge {
+  display: inline-flex;
   max-width: 100%;
-  padding: 0.05rem 0.4rem;
-  border: 1px solid var(--line);
-  border-radius: 0.25rem;
-  white-space: nowrap;
-  overflow: hidden;
-  text-overflow: ellipsis;
-  vertical-align: bottom;
 }
 
 /* Same flag chip as the visitor cells (VisitorCell.vue); the flags here
diff --git a/frontend/src/RefererBadge.vue b/frontend/src/RefererBadge.vue
new file mode 100644
index 0000000..4221f0d
--- /dev/null
+++ b/frontend/src/RefererBadge.vue
@@ -0,0 +1,68 @@
+<script setup>
+// Referer + UTM as one badge in the analytics visit/crawler tables: the
+// referer's favicon flush on the left, its host as the link text, then the
+// UTM summary smaller/muted inside the same badge. The whole badge links to
+// the referer origin (external, new tab) and carries a single one-fact-
+// per-line tooltip (badge.title: origin, then each utm pair) — no titles on
+// the inner elements. Referers are external, so there is no close event.
+import { computed } from 'vue'
+
+const props = defineProps({
+  badge: { type: Object, required: true },
+  favicons: { type: Object, default: null },
+})
+
+const favicon = computed(() => (props.badge.origin ? props.favicons?.[props.badge.origin] : null))
+</script>
+
+<template>
+  <a class="referer-badge"
+     :href="badge.href || undefined"
+     :title="badge.title"
+     :target="badge.href ? '_blank' : undefined"
+     :rel="badge.href ? 'noopener' : undefined">
+    <img v-if="favicon" class="badge-favicon" :src="favicon" alt="" />
+    <span v-if="badge.label">{{ badge.label }}</span>
+    <small v-if="badge.utm" class="small">{{ badge.utm }}</small>
+  </a>
+</template>
+
+<style scoped>
+/* Browser-chrome chip on a fixed neutral palette (--badge-* in
+   pagerite.css, deliberately unthemed): black-on-transparent and
+   white-on-transparent favicons both stay legible on it, and the text is
+   always dark regardless of the theme's link/text colors. Colors go on the
+   inner elements, so the theme's a / a:hover color rules (which target the
+   anchor) cannot cascade in. */
+.referer-badge {
+  display: inline-flex;
+  align-items: center;
+  gap: 0.35em;
+  padding-right: 0.45em;
+  border-radius: 0.25rem;
+  background: var(--badge-bg);
+  color: var(--badge-text);
+  white-space: nowrap;
+  overflow: hidden;
+}
+
+/* Flush with the badge's top/left/bottom edges: a full-height square (the
+   badge has no padding on those sides), corners clipped by the badge's
+   overflow: hidden border-radius. */
+.badge-favicon {
+  width: 1.5em;
+  height: 1.5em;
+  object-fit: cover;
+  flex: none;
+}
+
+.referer-badge > span,
+.referer-badge > small {
+  min-width: 0;
+  overflow: hidden;
+  text-overflow: ellipsis;
+}
+
+.referer-badge > span { color: var(--badge-text); }
+.referer-badge > small { color: var(--badge-muted); }
+</style>
diff --git a/frontend/src/analytics/format.js b/frontend/src/analytics/format.js
index 2731e73..2a7050a 100644
--- a/frontend/src/analytics/format.js
+++ b/frontend/src/analytics/format.js
@@ -177,6 +177,32 @@ function stepOf(path, titles) {
   return null
 }
 
+/**
+ * Badge data combining a visit's/crawler's external referer origin with the
+ * visit's UTM tags: the origin as the badge link/label (the favicon is
+ * looked up by origin in the component), the known UTM values as a short
+ * inline summary, and a one-fact-per-line tooltip — the full origin URL on
+ * the first line, then every ``utm_*=value`` pair.  Null when there is no
+ * external referer and no UTM tag (a plain direct visit).
+ */
+function refererBadgeOf(referer, titles, utmTags = {}) {
+  const step = stepOf(referer, titles)
+  const external = step?.external ? step : null
+  const known = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content']
+  const utm = known.map((k) => utmTags[k]).filter(Boolean).join(' · ')
+  if (!external && !utm) return null
+  return {
+    href: external?.origin || '',
+    label: external?.slug || '',
+    origin: external?.origin || '',
+    utm,
+    title: [
+      ...(external ? [external.origin] : []),
+      ...Object.entries(utmTags).map(([k, value]) => `${k}=${value}`),
+    ].join('\n'),
+  }
+}
+
 /**
  * Human-readable relative timestamp.  Adapted from cista-storage: uses
  * ``Intl.RelativeTimeFormat`` for short intervals and a compact date for
@@ -369,9 +395,10 @@ export function mainDomain(host, limit = 24) {
 /**
  * Group raw crawler hits by client hash and format each group as a row showing
  * every internal page that crawler visited.  Rows are sorted by most recent hit
- * first, with total hits as a tie-breaker.  The group's ``refererStep`` is the
- * latest external referer seen for the crawler — spiders often advertise
- * their own site there — rendered with its favicon like visit referers.
+ * first, with total hits as a tie-breaker.  The group's ``refererBadge`` is
+ * the latest external referer seen for the crawler — spiders often advertise
+ * their own site there — rendered as a badge with its favicon like visit
+ * referers.
  * ``clients`` maps client hashes to client records.
  */
 export function formatCrawlerRows(crawlers, clients, pageTree, now = Date.now(), site = { multilingual: false, primaryLang: '' }) {
@@ -420,7 +447,7 @@ export function formatCrawlerRows(crawlers, clients, pageTree, now = Date.now(),
         lastSeen: formatWhen(g.lastStart, now),
         lastSeenIso: formatWhenIso(g.lastStart),
         lastSeenLocal: formatWhenLocal(g.lastStart),
-        refererStep: stepOf(g.referer, titles),
+        refererBadge: refererBadgeOf(g.referer, titles),
         pages: [...g.pages.entries()]
           .sort((a, b) => b[1].count - a[1].count)
           .map(([path, info]) => ({ ...stepOf(path, titles), count: info.count, status: info.status })),
@@ -559,9 +586,10 @@ export function formatAbuseRows(abuse, clients, pageTree, now = Date.now()) {
 
 /**
  * Format raw visit records as rows for a technical table.  Returns objects
- * with display strings; missing values become "—".  ``trail`` starts with the
- * external referer (when present), then the entry page and any further internal
- * pages or external exit origins; consecutive views of the same page (e.g. a
+ * with display strings; missing values become "—".  The external referer
+ * (when present) and the UTM tags ride along as ``refererBadge``; ``trail``
+ * holds the entry page and any further internal pages or external exit
+ * origins; consecutive views of the same page (e.g. a
  * language switch re-view) merge into one step that keeps the
  * consecutive-distinct rendered languages, summed read time, and the latest
  * status.  On multilingual sites the rendered languages surface as flag
@@ -599,12 +627,6 @@ export function formatVisitRows(visits, clients, pageTree, now = Date.now(), sit
       }
     }
     const distinctLangs = new Set(trail.flatMap((s) => s.langs))
-    const utmKeys = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content']
-    const utmValues = utmKeys.map((k) => (v.utm || {})[k]).filter(Boolean)
-    const utm = utmValues.length ? utmValues.join(' · ') : ''
-    const utmTitle = Object.entries(v.utm || {})
-      .map(([k, value]) => `${k}=${value}`)
-      .join(', ')
     const dash = (s) => (s || '—')
     const host = client.host || ''
     const isHost = !!host
@@ -614,8 +636,7 @@ export function formatVisitRows(visits, clients, pageTree, now = Date.now(), sit
       lastSeenLocal: formatWhenLocal(v.start),
       langDisplay: formatLang(client.lang),
       trail,
-      refererStep: stepOf(v.referer, titles),
-      referer: dash(v.referer),
+      refererBadge: refererBadgeOf(v.referer, titles, v.utm),
       ip: client.ip || '',
       ipDisplay: isHost ? mainDomain(host) : hostIP(client.ip) || client.ip || '—',
       isHost,
@@ -625,8 +646,6 @@ export function formatVisitRows(visits, clients, pageTree, now = Date.now(), sit
       ua: client.uarite?.pretty || client.ua || '—',
       uaRaw: client.ua || '',
       uaUrl: client.uarite?.url || '',
-      utm: utm || '—',
-      utmTitle,
     }
     if (site.multilingual && distinctLangs.size) {
       if (distinctLangs.size === 1) {
diff --git a/frontend/src/assets/pagerite.css b/frontend/src/assets/pagerite.css
index 97c64dd..4b4f4e1 100644
--- a/frontend/src/assets/pagerite.css
+++ b/frontend/src/assets/pagerite.css
@@ -26,6 +26,14 @@
   /* Selection fill for page text and the CodeMirror editors; themes
      override when the accent tint clashes with accent-colored text. */
   --selection-bg: color-mix(var(--accent) 30%, transparent);
+  /* Referer-badge chip in the analytics viewer: a fixed neutral palette,
+     deliberately NOT themed — the chip sits behind transparent favicons, so
+     black-on-transparent and white-on-transparent glyphs must both stay
+     legible on every theme (dark greys kill black glyphs, pure white kills
+     white ones); its text likewise stays dark on any theme. */
+  --badge-bg: #c9d1d9;
+  --badge-text: #1f2328;
+  --badge-muted: #59636e;
   /* Code highlighting palette, consumed by pygments.css: complete light and
      dark sets (background included), resolved by light-dark() from the
      used color-scheme. A theme picks a set simply by declaring