diff --git a/README.rst b/README.rst
index 941179a7..e46b466e 100644
--- a/README.rst
+++ b/README.rst
@@ -1,4 +1,4 @@
-.. image:: https://raw.githubusercontent.com/huge-success/sanic-assets/master/png/sanic-framework-logo-400x97.png
+.. image:: https://raw.githubusercontent.com/sanic-org/sanic-assets/master/png/sanic-framework-logo-400x97.png
     :alt: Sanic | Build fast. Run fast.
 
 Sanic | Build fast. Run fast.
@@ -24,12 +24,12 @@ Sanic | Build fast. Run fast.
    :target: https://community.sanicframework.org/
 .. |Join the chat at https://gitter.im/sanic-python/Lobby| image:: https://badges.gitter.im/sanic-python/Lobby.svg
    :target: https://gitter.im/sanic-python/Lobby?utm_source=badge&utm_medium=badge&utm_campaign=pr-badge&utm_content=badge
-.. |Codecov| image:: https://codecov.io/gh/huge-success/sanic/branch/master/graph/badge.svg
-    :target: https://codecov.io/gh/huge-success/sanic
-.. |Build Status| image:: https://travis-ci.com/huge-success/sanic.svg?branch=master
-   :target: https://travis-ci.com/huge-success/sanic
+.. |Codecov| image:: https://codecov.io/gh/sanic-org/sanic/branch/master/graph/badge.svg
+    :target: https://codecov.io/gh/sanic-org/sanic
+.. |Build Status| image:: https://travis-ci.com/sanic-org/sanic.svg?branch=master
+   :target: https://travis-ci.com/sanic-org/sanic
 .. |AppVeyor Build Status| image:: https://ci.appveyor.com/api/projects/status/d8pt3ids0ynexi8c/branch/master?svg=true
-   :target: https://ci.appveyor.com/project/huge-success/sanic
+   :target: https://ci.appveyor.com/project/sanic-org/sanic
 .. |Documentation| image:: https://readthedocs.org/projects/sanic/badge/?version=latest
    :target: http://sanic.readthedocs.io/en/latest/?badge=latest
 .. |PyPI| image:: https://img.shields.io/pypi/v/sanic.svg
@@ -50,6 +50,9 @@ Sanic | Build fast. Run fast.
 .. |Downloads| image:: https://pepy.tech/badge/sanic/month
     :alt: Downloads
     :target: https://pepy.tech/project/sanic
+.. |Downloads| image:: https://pepy.tech/badge/sanic/week
+    :alt: Downloads
+    :target: https://pepy.tech/project/sanic
 .. |Conda downloads| image:: https://img.shields.io/conda/dn/conda-forge/sanic.svg
     :alt: Downloads
     :target: https://anaconda.org/conda-forge/sanic
@@ -60,7 +63,7 @@ Sanic is a **Python 3.6+** web server and web framework that's written to go fas
 
 Sanic is also ASGI compliant, so you can deploy it with an `alternative ASGI webserver <https://sanic.readthedocs.io/en/latest/sanic/deploying.html#running-via-asgi>`_.
 
-`Source code on GitHub <https://github.com/huge-success/sanic/>`_ | `Help and discussion board <https://community.sanicframework.org/>`_. 
+`Source code on GitHub <https://github.com/sanic-org/sanic/>`_ | `Help and discussion board <https://community.sanicframework.org/>`_.
 
 The project is maintained by the community, for the community. **Contributions are welcome!**
 
@@ -72,11 +75,11 @@ Installation
 ``pip3 install sanic``
 
     Sanic makes use of ``uvloop`` and ``ujson`` to help with performance. If you do not want to use those packages, simply add an environmental variable ``SANIC_NO_UVLOOP=true`` or ``SANIC_NO_UJSON=true`` at install time.
-    
+
     .. code:: shell
-    
+
        $ export SANIC_NO_UVLOOP=true
-       $ export SANIC_NO_UJSON=true 
+       $ export SANIC_NO_UJSON=true
        $ pip3 install --no-binary :all: sanic
 
 
@@ -87,7 +90,7 @@ Installation
 
 .. note::
 
-  Windows support is currently "experimental" and on a best-effort basis. Multiple workers are also not currently supported on Windows (see `Issue #1517 <https://github.com/huge-success/sanic/issues/1517>`_), but setting ``workers=1`` should launch the server successfully.
+  Windows support is currently "experimental" and on a best-effort basis. Multiple workers are also not currently supported on Windows (see `Issue #1517 <https://github.com/sanic-org/sanic/issues/1517>`_), but setting ``workers=1`` should launch the server successfully.
 
 Hello World Example
 -------------------
@@ -105,7 +108,7 @@ Hello World Example
 
     if __name__ == '__main__':
         app.run(host='0.0.0.0', port=8000)
-        
+
 Sanic can now be easily run using ``sanic hello.app``.
 
 .. code::
@@ -124,7 +127,7 @@ And, we can verify it is working: ``curl localhost:8000 -i``
     Content-Type: application/json
 
     {"hello":"world"}
-    
+
 **Now, let's go build something fast!**
 
 
@@ -136,9 +139,9 @@ Documentation
 Changelog
 ---------
 
-`Release Changelogs <https://github.com/huge-success/sanic/blob/master/CHANGELOG.rst>`_.
+`Release Changelogs <https://github.com/sanic-org/sanic/blob/master/CHANGELOG.rst>`_.
+
 
-   
 Questions and Discussion
 ------------------------
 
@@ -147,4 +150,4 @@ Questions and Discussion
 Contribution
 ------------
 
-We are always happy to have new contributions. We have `marked issues good for anyone looking to get started <https://github.com/huge-success/sanic/issues?q=is%3Aopen+is%3Aissue+label%3Abeginner>`_, and welcome `questions on the forums <https://community.sanicframework.org/>`_. Please take a look at our `Contribution guidelines <https://sanic.readthedocs.io/en/latest/sanic/contributing.html>`_.
+We are always happy to have new contributions. We have `marked issues good for anyone looking to get started <https://github.com/sanic-org/sanic/issues?q=is%3Aopen+is%3Aissue+label%3Abeginner>`_, and welcome `questions on the forums <https://community.sanicframework.org/>`_. Please take a look at our `Contribution guidelines <https://sanic.readthedocs.io/en/latest/sanic/contributing.html>`_.